Media and advertorial campaign reaches over 43 million consumers
Posted on 25-01-2011
The French Quality Wines campaign reached 43,799,545 consumers via a huge communication programme including online competitions, WebTV and broadcast interviews as well as print advertorials and skyscraper ads. These activities were supported by a full service press office and web platform as well as events. The six month media campaign aimed to demonstrate the diversity, accessibility, and style of French Wines, as well as their modern appeal.
The campaign also chose to place wines in a typical British lifestyle landscape and attract consumers to other elements of the French Wines campaign such as the Royal Court Autumn season, the Wine Show, The Wine Gang Christmas Tasting, and Taste of Christmas.
The media and advertorial campaign in a nutshell
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Advertorial and skyscraper ads with Time Out as well as a competition on Timeout.com with a prize of VIP back-stage passes at the Royal Court
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Advertorial campaign in OK! Magazine using the following themes: Christmas Dinner - Girls’ Night In - Romantic dinner
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A series of lifestyle competitions to promote the diversity, accessibility, and style of French Wines (Campaign included 5 online & 25 broadcast competitions)
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WebTV interviews features with wine specialist Colin Deane (interviews and live tastings with local radio stations - bespoke WebTV hostings –and a WebTV show available to stream from lifestyle websites ‘on demand’ after airing)
Over 10,000 bottles of French wines were sold during Royal Court promotion
Posted on 25-01-2011
In June 2010, French Quality Wines developed an exciting partnership with the Royal Court Theatre with the aim of promoting French wines to the theatre’s audience through sponsorship of £10 Monday nights. The six month activity positioned French wines in line with the diverse and innovative productions at an affordable price.
This initiative allowed theatre visitors to discover quality wines from all the French regions when going to see a show. During these six months an exclusive offer of 29 French wines from all wine regions, selected and supplied by Bibendum, was made available in the theatre’s restaurants and bars and included special food and drink promotions.
The autumn 2010 season was an extremely prolific and successful period for both French Quality Wines and the Royal Court. The café bar reported excellent sales during the French wines campaign. Overall, nearly 10,000 bottles (or equivalent units for by the glass) of French wine were sold. Promotions including wines of the month, wine recommendations for meals and a selection of wines for events helped to increase sales across the list.
“We received only positive comments from customers in the café bar in regard to this partnership and we will be changing our wine list in 2011 to include a greater number and variety of French wines following the excellent response we have received for this campaign”. Royal Court Report January 2011
The Royal Courtproductions featured in many of the leading newspapers’ reviews. The Stage’s top 100 for 2010 (published 6th January 2011) awarded the Royal Courtthe accolade of London Theatre of the Year.
To learn more about the RoyalCourtTheatre:
Some key figures
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59 952 glasses of French wines were served during the campaign
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62 000 visitors came to the theatre during the partnership
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50 000 handy French wine pocket guides were distributed to the public
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2.5 million cumulated audience reached through a marketing, public relations & web programme
This year, French Quality Wines really are the taste of Christmas
Posted on 14-12-2010
French Quality Wines were one of the main sponsors of Taste of Christmas this year. Around 25,000 visitors came to ExCel to enjoy the magic of the festive season with a series of events hosted by entertaining sommeliers, chefs and industry experts. The French Quality wines experience was ideally located in the centre of the event with comfy sofas designed to make visitors feel at home.
Wine tastings took place on a large open stand where 24 wines from the Absolutely Cracking Press Tasting were available. 15 seminars were hosted by wine expert Lindsay Oram who sparkled with her dynamism and flair. Visitors got the chance to taste some great quality wines from all French regions and went home with some excellent Christmas recommendations.
4-16 January , The France Show 2011, Earl’s Court, London
Posted on 14-12-2010
Sopexa UK, on behalf of the French Ministry of Agriculture, will be running the France Show wine tasting theatre where a series of talks and tastings will be taking place to help visitors increase their knowledge and discover new wines.
Susy Atkins, the well-known, award-winning wine writer and broadcaster will host a series of relaxed wine seminars for consumers For more information, click
here
12–14 November: Wine Show - Olympia
Posted on 10-11-2010
The Wine Show is one of the largest consumer wine fairs in the UK. It is an ideal place to see, learn, taste and buy. This year, French Quality wines are sponsoring sessions in the Drinks Tasting Theatre hosted by 0z Clarke which will showcase the style and diversity of 24 French wines (selected by UK journalists at Absolutely Cracking Wines press tasting). To book your ticket to the Wine Show / MasterChef Live, go to
www.wineshow.co.uk.
Location: Olympia (
click here to see the directions)
Date / Time: 12-14 November
Price: from £20.50
3 - 5 December: Taste of Christmas
Posted on 09-11-2010
French Quality Wines is one of the main sponsors of the event in 2010. Wine tastings will take place on a large stand. The 24 “Christmas wines” selected by UK journalists at Absolutely Cracking Wines press tasting will allow visitors to taste great quality wines from all French regions with a special selection for Christmas. To book your tickets for the show
click here.
Location: ExCeL - click here to see the directions
Date / Time: 03-05 December
Price: from £20.50
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